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Privacy Policy

Ambassador Theatre Group Privacy Policy

Last Updated: November 15, 2023


The Ambassador Theatre Group US Holdings, Inc. (“ATG,” “we,” “our,” and/or “us”) values the privacy of individuals who use our websites, and related services (collectively, our “Services”). This privacy policy (the “Privacy Policy”) explains how we collect, use, and share information from users of our Services (“Users”). By using our Services, you agree to the collection, use, disclosure, and procedures this Privacy Policy describes. Beyond the Privacy Policy, your use of our Services is also subject to our Terms of Service.


If you are a California resident, please also review our California Resident Privacy Notice for more information about the types of personal information we collect and disclose, as well as how to exercise your rights under California law.


Information We Collect


We may collect a variety of information from or about you or your devices from various sources, as described below.


  1. Information You Provide to Us.


Your Information. If you sign up for notifications or updates, or participate in our contests, sweepstakes, or surveys, we may ask you for your name, title, email address, mailing address, phone numbers, date of birth, demographic information (e.g., gender, age, income level, etc.), contact preferences, and other information.


Communications. If you contact us directly, we may receive additional information about you. For example, when you contact us for customer support, we will receive your name, email address, phone number, the contents of a message or attachments that you may send to us, and other information you choose to provide. If you subscribe to one of our newsletters, then we will collect certain information from you, such as your name, email address, mailing address, phone numbers, and other information. When we send you emails, we may track whether you open them to learn how to deliver a better customer experience and improve our Services.


Careers. If you decide that you wish to apply for a job with us, you may submit your contact information and your resume online. We will collect the information you choose to provide on your resume, such as your education and employment experience. You may also apply through LinkedIn. If you do so, we will collect the information you make available to us on LinkedIn.


Payment Information. If you make a purchase through our Services, your payment-related information, such as credit card or other financial information, is collected by our third-party payment processor on our behalf. 


  1. Information We Collect When You Use Our Services.


Location Information. When you use our Services, if you allow us, we receive your precise location information. We may also collect the precise location of your device when our Services are running in the foreground or background. We infer your general location information, for example by using your internet protocol (“IP”) address.


Device Information. We may receive information about the device and software you use to access our Services, including IP address, registered domain or home server, browser type, operating system version, phone carrier and manufacturer, application installations, device identifiers, mobile advertising identifiers, and push notification tokens.


Usage Information. To help us understand how you use our Services and to help us improve them, we automatically receive information about your interactions with our Services, like the pages you visit, pages and content you request when you click on the links on our Services, number of clicks, referring website’s address, the searches you conduct, purchases you make, any content you post, and the dates and times of page requests.


Information from Cookies and Similar Technologies. We and our third-party partners collect information using cookies, pixel tags, or similar technologies. Our third-party partners, such as analytics and advertising partners, may use these technologies to collect information about your online activities over time and across different services. Cookies are small text files containing a string of alphanumeric characters. We may use both session cookies and persistent cookies. A session cookie disappears after you close your browser. A persistent cookie remains after you close your browser and may be used by your browser on subsequent visits to our Services.


Please review your web browser’s “Help” file to learn the proper way to modify your cookie settings. Please note that if you delete or choose not to accept cookies from our Services, you may not be able to utilize the features of our Services to their fullest potential.


  1. Information We Receive from Third Parties.



Partners. We may receive additional information about you, such as demographic data, from third parties such as data or marketing partners and combine it with other information we have about you.


Third-Party Services. You may also post photos, comments, or reviews on our pages available through third-party platforms, including Facebook, Twitter, and Instagram. If you do so, we and others may be able to view information that you make available through these third-party platforms.


How We Use the Information We Collect


We use the information we collect:


  • To sell tickets for live events;

  • To provide, maintain, improve, and enhance our Services;

  • To personalize your experience on our Services, such as by providing tailored content and recommendations;

  • To understand and analyze how you use our Services and improve our understanding of our customer base;

  • To make better decisions about our Services, advertising, products and content, based on a more informed picture of how our customers use our current services, and to provide you with a more customized experience;

  • To develop new products, services, features, and functionality;

  • To help us determine which offers, information, discounts and promotions you would most like to receive;

  • To communicate with you, provide you with updates and other information relating to our Services, provide information that you request, respond to comments and questions, and otherwise provide customer support;

  • For marketing and advertising purposes, such as developing and providing promotional and advertising materials that may be relevant, valuable or otherwise of interest to you;

  • To generate anonymized or aggregate data containing only de-identified, non-personal information that we may use to publish reports;

  • To send you text messages or push notifications;

  • To facilitate transactions and payments;

  • To find and prevent fraud, and respond to trust and safety issues that may arise;

  • For compliance purposes, including enforcing our Terms of Service or other legal rights, or as may be required by applicable laws and regulations or requested by any judicial process or governmental agency; and

  • For other purposes for which we provide specific notice at the time the information is collected.


How We Disclose the Information We Collect

We may disclose the categories of information described above in “Information We Collect” to the entities and for the purposes described below.

Affiliates. We may disclose any information we receive to our affiliates for any of the purposes described in this Privacy Policy.

Vendors and Service Providers. We may disclose any information we receive to vendors and service providers retained in connection with the provision of our Services.

Analytics Partners. We use analytics services such as Google Analytics to collect and process certain analytics data. These services may also collect information about your use of other websites, apps, and online resources. You can learn more about Google’s practices by visiting


Advertising Partners. We work with third-party advertising partners to show you ads that we think may interest you. Some of our advertising partners are members of the Network Advertising Initiative ( or the Digital Advertising Alliance ( If you do not wish to receive personalized ads, please visit their opt-out pages to learn about how you may opt out of receiving web-based personalized ads from member companies. You can access any settings offered by your mobile operating system to limit ad tracking, or you can install the AppChoices mobile app to learn more about how you may opt out of personalized ads in mobile apps.


As Required By Law and Similar Disclosures. We may access, preserve, and disclose your information if we believe doing so is required or appropriate to: (a) comply with law enforcement requests and legal process, such as a court order or subpoena; (b) respond to your requests; or (c) protect your, our, or others’ rights, property, or safety. For the avoidance of doubt, the disclosure of your information may occur if you post any objectionable content on or through our Services.


Merger, Sale, or Other Asset Transfers. We may transfer your information to service providers, advisors, potential transactional partners, or other third parties in connection with the consideration, negotiation, or completion of a corporate transaction in which we are acquired by or merged with another company or we sell, liquidate, or transfer all or a portion of our assets. The use of your information following any of these events will be governed by the provisions of this Privacy Policy in effect at the time the applicable information was collected.


Consent. We may also disclose your information with your permission.


Privacy Rights


Depending on your U.S. state residency, you may, at any time, exercise certain rights, as described below:


California Residents. If you are a California resident, subject to certain exceptions, you may exercise certain rights by submitting requests to know and access the personal information (as defined by the California Consumer Privacy Act) that we have collected about you, to delete personal information, to opt out of the sale of personal information and/or sharing of personal information for cross-context behavioral advertising purposes, to correct inaccurate personal information about you, and to limit the use or disclosure of your sensitive personal information. You have the right to not be discriminated against for exercising these rights, subject to certain exceptions.


Please visit our California Resident Privacy Notice for the specific categories of personal information that we collect, the purposes for which these categories of personal information are collected and used, and other supplemental information and disclosures regarding rights of California residents.


Please note that there are exceptions and limitations to each of the rights listed above. Also, while any changes to your personal data in our active user databases will be reflected within a reasonable period of time, we may retain certain information for backups, archiving, prevention of fraud and abuse, analytics, legal and compliance obligations, or as otherwise permitted under applicable law.


Your Choices



Marketing Communications. You can unsubscribe from our promotional emails via the link provided in the emails. Even if you opt out of receiving promotional messages from us, you will continue to receive administrative messages from us.


Do Not Track. There is no accepted standard on how to respond to Do Not Track signals, and we do not respond to such signals.


Data Retention

We retain your information for as long as necessary to provide you Services, to obtain payment on your transactions with us and to maintain a record of your transactions with us for financial reporting and compliance purposes. We keep your order history on file so that we can provide you with information on what you ordered previously, unless you ask us to delete it.


Third Parties

Our Services may contain links to other websites, products, or services that we do not own or operate. We are not responsible for the privacy practices of these third parties. Please be aware that this Privacy Policy does not apply to your activities on these third-party services or any information you disclose to these third parties. We encourage you to read their privacy policies before providing any information to them.



We make reasonable efforts to protect your information by using physical and electronic safeguards designed to improve the security of the information we maintain. However, as no electronic transmission or storage of information can be entirely secure, we can make no guarantees as to the security or privacy of your information.


Children’s Privacy

We do not knowingly collect, maintain, or use personal information from children under 13 years of age, and no part of our Services are directed to children. If you learn that a child has provided us with personal information in violation of this Privacy Policy, then you may alert us at [email protected]


International Visitors

Our Services are hosted in the United States and intended for visitors located within the United States. If you choose to use our Services from the European Union or other regions of the world with laws governing data collection and use that may differ from U.S. law, then please note that you are transferring your personal information outside of those regions to the United States for storage and processing. Also, we may transfer your data from the U.S. to other countries or regions in connection with storage and processing of data, fulfilling your requests, and operating our Services. By providing any information, including personal information, on or to our Services, you consent to such transfer, storage, and processing.


Changes to this Privacy Policy

We will post any adjustments to the Privacy Policy on this page, and the revised version will be effective when it is posted. If we materially change the ways in which we use or share personal information previously collected from you through our Services, we will notify you through our Services, by email, or other communication.


Contact Information

If you have any questions, comments, or concerns about our processing activities, please email us at [email protected] or write to us at 630 Ninth Avenue, Suite 800, New York, New York 10036.


@ATG: Please insert a link here to the terms of service that will apply to the same users as this privacy policy.



@ATG: Please insert a link here to your California Resident Privacy Notice, once available.


@ATG: Please include a hyperlink to the California Resident Privacy Notice once available.


@ATG: Please insert a link that directs users to the section of your California Resident Privacy Notice that breaks down the categories of personal information collected. Unfortunately, draft CCPA reg 7012(f) says that just directly users to the beginning of the notice does not satisfy its standards.


@ATG: For the same reasons described in the comment above, please insert a link that directs users to the section of your California Resident Privacy Notice that describes the purposes for collection.